Small businesses that focus on getting local business should care about Google Places, a lot. What Google Places is all about is localized search, if you search for just 'Pizza,' the Google search engine now figures out his or her address and location and returns localized results. For me, sitting in Nanaimo BC, I see local Pizza restaurants when I search for Pizza. You will see Pizza restaurants for your own local community.
Google Places is a great concept; it blends two important but very distinct concepts:
• Localized search. When I search for 'Pizza' I am not interested in learning about 'Pizza.' I am probably looking for a local pizza joint!
• Reviews. We are often interested in what others in our community are saying about 'Pizza' and not in general, but with respect to my local pizza place.
Search Engine Strength
A great benefit of having your Google Places set up and then optimized is being found. Google Places listing are shown at the very top of search results. This means that your company name, phone number and website are right at the top of search results. If your prospective customer is looking to contact you, your Google Places account will provide what they are looking for.
Using smart phones like IPhone and Blackberry is getting more and more popular. Google places are also the top listings that are shown on a mobile phone. Even if you do not have a company website this can start getting your business found by search engines. Optimizing your account for all the various categories and areas of business that you can be listed in is key to having people contact you.
Reviews
This is what makes Google Places great! See reviews that have been left by people about that business to help guide you to make your decision. You are more likely to call a pizza place that has a 5 star rating from 20 or so people then one that is unrated. Reviews can be pulled in from your Google account, Trip Advisor, Urban Spoon and a few others. It's all about getting listed and getting (good) reviews, and if you should perhaps get a review that is less than favourable you can add a comment to it or take the time to solve your customers concerns.
Claim your Google Places listing today by calling Webacom Media Corporation on 1-877-376-4240 or 250-756-1846
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http://www.webacom.com/
1 comment:
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